Product Marketing Manager

Case Medical, a leading medical manufacturer, is looking for a creative and innovative marketing professional to join our team as a Product Marketing Manager. We are seeking a candidate who can assist our development teams connect to groups of consumers and interested in helping our company promote infection prevention products and asset management software.

The successful candidate for this role will have a strong command of the company's customer service policies, and be well-trained in product knowledge that can be critical for offering quick and accurate assistance to customers and potential customers. The candidate will plan and implement the marketing efforts to include promotional campaigns, advertising, direct mail, e-marketing, and social media outreach. The candidate will develop and implement marketing campaigns with the input of our product managers.

Responsibilities

· Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer journey.

· Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.

· Help lead a product-centric organization, working closely with Product Management on product development in an agile scrum sprint-based approach.

· Build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.

· Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.

· Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.

· Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.

· Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.

Work Experience and Skills

· Product marketing and proven success in launching new products and/or new GTM product promotion

· Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.)

· Success working with customers to generate es, referrals, testimonials, and other customer references

· Experience with persona-based marketing and content generation

· Experience with Challenger Marketing a plus

· Experience with Agile Scrum methodology a plus

· Successful track record of working in a collaborative, cross-functional team

· Creativity with out-of-the box thinking and an interest in trying and learning new things

· Self-directed, resourceful and accountable with a positive attitude