Marketing Specialist - Events & Retail
ob Description – Marketing Specialist – Events & Retail
Summary
Reporting to the Campaign Marketing Manager, the Marketing Specialist – Events & Retail primary responsibility is planning and executing the company’s tradeshows, sales presentations, industry and consumer events, and internal company meetings. This position will also be instrumental in delivering successful integrated marketing campaigns, promotions, and product launches in our retail channels, raising awareness and increasing traffic for the Cobra, Drive Smarter, and Escort brands on eCommerce partner sites. Responsibilities will also include overseeing the development of presentations, coordinating tasks for retail displays, collateral, and signage, and managing logistics and execution for events. This role offers a unique opportunity to work across a broad range of sales and marketing channels – big box retail stores and eCommerce sites (e.g., Best Buy, Walmart, Amazon, etc.), trucking/fleet partners, travel centers, automotive accessory dealers, and more.
Essential Functions
A. Plan, execute, and recap national and regional channel tradeshows, sales presentations, industry and consumer events, and internal company meetings. Ensure a seamless event experience from pre-planning to post-event follow-up.
B. Manage event budgets, timelines, and project plans to ensure on-time, on-budget, and in-scope delivery.
C. Coordinate all tradeshows and event management aspects, including but not limited to research, site planning, expense management, booking booth space, ordering exhibition services, developing lead generation strategy, managing event staff, and overseeing on-site and off-site logistics.
D. Source and manage relationships with vendors and suppliers, and ensure cost-effectiveness and on-time delivery of materials.
E. Handle event registrations, attendee communications, and accommodations (hotel bookings, transportation, etc.)
F. Organize shipping logistics for event materials, samples, and promotional items.
G. Collaborate closely with internal teams, including marketing, sales, and creative, to develop marketing communications, event collateral, and promotional materials.
H. Work closely with the marketing team, sales account managers, and external partners to help develop and implement channel-specific marketing programs, campaigns, and advertising programs.
I. Act as the liaison with the sales team and retail representatives to explore opportunities and execute retail promotions that are consistent with overall marketing campaigns while catering to specific channel platforms and audiences.
J. Partner with the Campaign Marketing Manager to create, proofread, and maintain consistent messaging and copy for channel-specific sales tools and collateral across all retail channels.
K. Contribute to the successful execution of new product launches, ongoing marketing campaigns, and retail promotions, including content development, POP/merchandising procurement, sales collateral and training, and other related activities.
L. Contribute to a culture of high performance and mutual support, fostering collaboration across the organization.
M. Document decisions and action items and ensure regular follow-up with marketing team meetings for updates on projects, timelines, and other relevant activities.
N. Maintain and organize the stock room inventory and procure office materials as assigned.
O. Perform all other tasks and duties as assigned.
Qualifications
A. Degree in marketing, communications, or another closely related field is required.
B. Minimum 2 - 3 years of channel marketing and/or events marketing experience required.
C. Direct experience and expertise in managing or assisting with events and tradeshows required.
D. Superior organizational and time management skills are required in order to prioritize projects/tasks, work independently and with multiple stakeholders, and consistently follow up on the next steps.
E. Proven ability to manage projects closely and ensure proper communication, collaboration with teammates, and ensuring alignment is required.
F. Efficient, organized, and able to project manage various tasks and changing priorities is required.
G. Understanding of marketing strategy and tactics, including experience with in-store merchandising/displays is preferred.
H. Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Teams is preferred.
I. Excellent written and verbal communication skills in English is required.
J. Excellent communication skills with sales team, customers, support teams, and leadership teams is required.
K. Ability to act both independently and as part of a team, ensuring channels are represented in all group marketing discussions is required.
L. Pro-active, self-motivated, and willing to take on new challenges and learn is required.
M. Ability to travel up to 25% of the time is required.
Work Environment
A. The physical activity of this position.
- Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
2. Manual dexterity. Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
3. Grasping. Applying pressure to an object with the fingers and palm.
4. Feeling. Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
5. Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other employees accurately, loudly, or quickly.
6. Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
7. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.
8. Stooping. Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.
9. Crouching. Bending the body downward and forward by bending leg and spine.
10. Standing. Particularly for sustained periods of time
11. Pushing. Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
12. Lifting. Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
B. The physical requirements of this position.
- Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the employee sits most of the time, the job is rated for light work.
C. The visual acuity requirements including color, depth perception, and field vision.
- The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes.
D. The conditions the employee will be subject to in this position.
None. The employee is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)