Marketing Manager

Company Description

ITW’s Food Equipment segment designs and manufactures advanced bakery, dishwashing, cooking, refrigeration, and food processing equipment and provides service for institutional, industrial, restaurant, and retail customers around the world. ITW’s food equipment businesses are highly branded with industry-leading positions differentiated by innovation and unique, integrated service offerings. These well-known brands meet the needs of their global customers by focusing on the industry’s most critical issues and trends: sustainability, ease of use, performance, and on-site service.

Job Description

This position is responsible for leading all marketing activities in support of the Baxter Business Unit, including market research, new product strategies and brand communication activities. The successful candidate will partner with the BUM and director of sales on the development of the Baxter marketing plan and ensure all Baxter activities are consistent with the Baxter and enterprise strategies.

This position is an on-site role Monday - Friday

Salary: $85,000 - $95,000 exempt Annually

Scope and Function:

This position reports to the Baxter Business Unit Manager.  Leads marketing plan and execution for all products manufactured and sold by Baxter.  Collaborates with Commercial and Engineering teams to develop sales strategies and new product development specifications to ensure constant revenue growth and market expansion.  Manages day-to-day marketing and communications activities and is charged with staying on budget.  

• Gather Market intelligence to accurately contribute to  Long Range forecasting based on market trends.
• Use Market intelligence to identify attractive market segments in the Food Service and Wholesale Bakery segments.
• Understand Customer’s needs by performing VOC (voice of customer)
• Define addressable market size and calculate market share per each sub segment
• Support Engineering team during New Product Launch
• Develop and implement end-user segment positioning and marketing strategies for Baxter; manage all execution adhering to set continuity guidelines.  
• Own the marketing budget and manage appropriately. Align the marketing budget with the initiatives in the annual Operating Plan.  Reallocate as appropriate to drive highest ROI. 
• Develop compelling marketing collateral based on relevance (meets needs, or ideally solves unmet needs), credibility (reasons to believe), and differentiation (features/advantages/benefits and advantage vs. competition); ensure consistency with brand and targeted end-user strategies.
• Execute Business Unit support of Digital (Website, Application, Email, SEO, SEM, Mobile) and Marketing Automation Strategies (CRM, Lead Generation and Nurturing, etc.), as set by FEG
• Monitor to insure KPIs are met, and optimizations are made.
• Manage, coordinate, and integrate various marketing project activities to assure project objectives are met within scope, quality, time, and cost constraints.
• Attend food industry trade shows

Qualifications

•  
• Strategy development & execution
• Market research/intelligence
• Strong leadership skills
• Strong communication and presentation skills
• Cross-functional relationship building
• Decision making & judgment
• Creative mind with forward thinking mentality

Physical Requirements/Working Conditions:

• Travel at least 25% of the time

Education/Experience: Bachelor’s Degree in Marketing, Sales, or Business plus 5-7 years of marketing or relevant experience

• Leadership skills with demonstrated passion
• Strategic planning and operator insights development
• Knowledge of product development processes
• Expertise in marketing tools and tactics
• Strong analytical skills
• In depth understanding of primary and secondary market research
• Planning and implementation/project management
• Financial (P&L) proficiency and budget management
• Solid presentation skills
• Managing through others

Additional Information

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.