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Senior Analyst, Marketing (Immediate Start)

Royal Caribbean Group
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Senior Analyst, Marketing

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

This position will work on-site in Miami, Florida.

POSITION SUMMARY:

As part of the Marketing Team, the Marketing Sr. Analyst is primarily responsible for driving direct business and targeted demand growth across markets. This role requires an individual who is comfortable and confident in liaising across multiple business units to lead projects and provide insights to Marketing Teams as well as the entire Marketing organization. This role provides key support in the areas of direct business growth across all markets, distribution efficiency and direct demand performance and improvement. In addition, the Sr. Analyst will support the Manager of Marketing Strategy with business performance reporting and strategy delivery as needed. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Build ongoing relationships with sales, marketing, and revenue teams, as well as market teams, to understand market sentiment and create winning alliances
  • Drive Marketing performance through strategies to over-deliver direct targets
  • Develop and implement product focus strategies to grow international cruise demand and PCP
  • Assist with strategic projects and partnerships to implement key brand initiatives, including non-refundable deposits, targeted offers, and sales and promotional programs, to drive growth through marketing
  • Assist and collaborate with the steering of advertising and media campaigns across marketing channels that promote strategic products aligned with market demand and distribution trends
  • Align market teams to collectively achieve success of defined Marketing goals
  • Create demand reporting to provide Marketing with a suite of statistical and written reports, including demand dashboards, weekly booking report, and performance updates. Provide insightful commentary to the leadership team on booking statistics and direct demand trends. Create presentations for sourcing, trading, track, guest profiles and KPI reporting on booking performance, distribution mix, passenger demographics and market trends to Marketing
  • Report on promotional effectiveness to provide insight into both brand and local market offer performance by developing campaign scoring to identify the ROI from differentiating promo types, offer values and levels of channel effectiveness. Assists in defining and evaluating success metrics for all promotions.
  • Represent Marketing with Revenue Management including performance, new promotions, and revenue initiatives
  • Represent Marketing by communicating Marketing actions, promo planning and brand announcements
  • Be part of a team that conducts marketing analysis to assist in identifying market and total growth opportunity. The team will identify the available market for gaining direct share and define recommendations for entering new markets, as well as analyze competitor promos, market conditions, and competitor and customer profiles for business decision-making
  • Support promotional planning by providing analytical and reporting for the global promotional calendar and performance across international markets. Partner and collaborate closely with key stakeholders from the various international markets to implement the promotional strategy. Conduct consumer insight into promotional preferences of guests to understand which offers drive direct conversion across international markets
  • Other – assist all areas of the business as appropriate. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor

QUALIFICATIONS:

  • Bachelor’s degree (BA) from four-year college or university required with focus in Marketing preferred
  • Master of Business Administration (MBA) or master’s degree (MA) preferred
  • 1-3 years related experience in business analysis or related field required

KNOWLEDGE AND SKILLS:

  • Core Competencies for this position include:
  • Business effectiveness: ability to use advanced business and analytical knowledge to make decisions, use sound judgment, negotiate effectively, and get results
  • Interpersonal effectiveness: Strong communication skills and ability to use multiple communication and interaction methods to collaborate effectively with others
  • Personal effectiveness: ability to display the highest level of personal integrity, take responsibility for personal and organizational results, and proactively develop as a leader
  • Cross-functional collaboration skills: Enjoy working with variety of teams across the organization including International Marketing, Revenue Management, and Sales
  • Analytical acumen: experience with analytical data manipulation using query tools such as Hyperion reporting, Power BI, Tableau, Siebel Analytics, SQL, and Analysis Services
  • Experience with promotions: knowledge of eCommerce strategies, digital assignments for web sites, online program development or other online marketing functions.
  • Experience working with global teams: ability to work with global marketing partners, research, and reporting
  • Travel industry experience: good understanding of marketing principles, with online marketing experience preferred
  • Organization skills: ability to multi-task, adhere to deadlines, and organize projects
  • Detail-oriented: ability to prioritize and handle multiple projects simultaneously
  • Proficiency: Microsoft Office Suite including Excel, Word, PowerPoint; As400 and the reservation system and website favorable; Revenue Management experience is a plus

WORK ENVIRONMENT:

  • Working environment or conditions that may be encountered in performing this function (inside /outside the office remote, travel, shipboard)

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.