You are viewing a preview of this job. Log in or register to view more details about this job.

Brand Marketing Specialist

Develop and Execute Brand Strategies: Work hands-on to craft brand messages and ensure a cohesive brand identity across all platforms, setting and pursuing strategic goals.

• Create and Manage Social Media Content: Engage with the community by creating and managing content, monitoring analytics, and adjusting strategies based on performance metrics to enhance audience engagement.

• Actively Manage Website Content: Write and optimize SEO-friendly content while collaborating closely with web developers to enhance site functionality and user experience, ensuring the website reflects the brand’s standards.

• Support Product Packaging Consistency: Collaborate with design and production teams to ensure that packaging designs align with brand standards and market trends, contributing to the product's visual and functional appeal.

• Lead and Participate in Influencer Marketing and Strategic Partnerships: Directly manage relationships and coordinate campaigns to maximize brand exposure and engagement, leveraging both new and existing partnerships.

• Produce Marketing Communications Materials: Handle the creation of marketing materials such as digital content, brochures, and press releases firsthand, maintaining consistency and alignment with the brand’s overall message.

• Regularly Analyze Marketing Initiatives for Effectiveness: Personally oversee the collection, analysis, and reporting of data to measure the success of marketing efforts and to inform and refine future strategies.