Senior Digital Marketing Manager

Senior Digital Marketing Manager

Company Overview:

At Kid Explorer Club, we're on a mission to revolutionize education and inspire young minds. We believe in providing innovative and engaging learning experiences that empower children to reach their full potential. As a leading provider of educational programs, we strive to create a world where every child has access to quality education and opportunities for growth.

Why We're Here:
We're passionate about making a difference in the lives of children by offering immersive and enriching learning experiences. Our goal is to spark curiosity, foster creativity, and instill a lifelong love of learning in every child we serve. By harnessing the power of technology and innovation, we aim to create a brighter future for the next generation.

Objectives of this Role:

As the Senior Digital Marketer at Kid Explorer Club, your primary objective is to drive the digital marketing strategy to increase brand awareness, drive traffic, and generate leads. You will be responsible for developing and executing digital marketing campaigns across various online channels to reach our target audience effectively.

Responsibilities:

1. Develop and implement comprehensive digital marketing strategies to achieve business objectives.
2. Manage all aspects of digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
3. Create engaging and compelling content for digital platforms, including website, blog, social media, and email newsletters.
4. Monitor and analyze the performance of digital marketing campaigns using analytics tools and make data-driven recommendations for optimization.
5. Collaborate with cross-functional teams, including creative, product, and sales, to align digital marketing efforts with overall business goals.
6. Stay up-to-date with the latest trends and best practices in digital marketing and identify opportunities for innovation and improvement.
7. Lead and mentor junior members of the digital marketing team, providing guidance and support to help them grow and develop their skills.

Required Skills and Qualifications:

1. Bachelor's degree in Marketing, Digital Marketing, or a related field.
2. Minimum of 5 years of experience in digital marketing, with a proven track record of driving results.
3. Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
4. Excellent analytical skills and the ability to interpret data and metrics to inform decision-making.
5. Creative mindset with the ability to develop innovative and engaging content.
6. Strong project management skills and the ability to manage multiple projects simultaneously.
7. Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Preferred Skills and Qualifications:

1. Experience in the education or children's entertainment industry.
2. Experience with marketing automation tools and CRM systems.
3. Knowledge of graphic design and video editing software.
4. Certifications in digital marketing, such as Google Analytics or HubSpot.
5. Passion for working with start-ups and driving growth in a dynamic and fast-paced environment.

What You'll Gain:

• Opportunity to make a meaningful impact on children's education and inspire young minds.
• Fortune 500 corporate trainings to enhance your skills and accelerate your career growth.
• Immense joy and satisfaction from working with a passionate team dedicated to making a difference.

Join us at Kid Explorer Club and be part of a team that's shaping the future of education!