Marketing Intern

Old World Industries is seeking a Marketing intern to assist with the acceleration of the growth of our brands and products with our customers and consumers.    

The Marketing intern can expect to be tasked with project(s) that capitalize on their existing skills while giving them an opportunity to develop new skills. Daily responsibilities will differ depending on the sub-team they are assigned to, and the variety of business-critical projects means that no two roles will be alike. 

Main Responsibilities: 

Support the OWI Marketing team, including specific teams dedicated to Brand, Digital, Product and Channel Marketing 

Support will include on-going and one-off projects. Scope and responsibilities will range based on deliverables.  

Some examples of projects may include: 

Leading a competitive overview for designated categories with a comprehensive look at our main competitors for PEAK and BlueDEF, including media spend and cross-channel content audit 

Developing consumer personas for PEAK, using existing data and augmenting with other sources; creatively storytelling around who the consumers are and why they buy PEAK 

Building reporting formats and Excel-based dashboards that can be easily digested by OWI cross-functional teams 

Supporting the digital team with reporting and content in areas such as eCommerce, SEO, product images and data and OWI’s intranet and public-facing websites 

Research and build reports using a variety of data sources such as automotive category data from retailers, vehicles in operation (VIO), automotive aftermarket industry trends, internal sales data etc. 

Contribute to additional analytics projects that emerge in a fast-paced environment (e.g. analyzing online ratings and reviews, leveraging data to understand regional marketing opportunities, SKU rationalization initiatives etc.). 

Collaborate with internal stakeholders, including finance, marketing, sales, and supply chain to coordinate on business initiatives as needed 

Work with channel marketing team to manage inventory of marketing collaterals such as displays, point-of-sale materials such as shelf talkers etc. 

Work with cross-functional teams in the execution of marketing programs (e.g., price promotions) in emerging channels such as e-comm and wholesale distribution. 

Qualifications: 

Sharp thinker, multitasker and ability to shift between priorities and projects as needed 

Proficiency in Excel and other Microsoft office programs 

Willingness to learn new data systems and apply insights derived from various data sources 

Comfortable working, speaking, and presenting with/to senior leaders