Graduate Development Program - Marketing

Marketing Overview 

The Marketing Specialist works with the Director/ Sr. Manager/ Manager of Marketing on key food and beverage categories to gather consumer and market insights, synthesized with customer and competitor information in order to activate against our category strategies in the region. The role is diverse and appropriate for a candidate looking to gain a wide experience across marketing competencies, including strategic planning, marketing communications, category insights, and channel activation responsibilities.  

This role partners with Kerry’s Taste and Nutrition Technology to set the strategies and develop materials that effectively communicate Kerry’s Value Proposition to both internal and external audiences. These materials will form the foundation for meaningful customer engagements, commercial trainings, and external marketing campaigns.  

Responsibility from day 1, you will not only support your colleagues in day-to-day business, but you will also manage your own projects and accountabilities. You will develop a broad set of marketing skills through collaboration with the wider Kerry marketing network and teams. You will also work with stakeholders from many other functions, including Sales teams, Business Development and R&D. 

Look behind the curtain of food manufacturing and keep up with the latest market trends that are shaping the food and beverage products of tomorrow. 

Key Responsibilities 

What you'll do 

Support the building of Kerry’s brand reputation within select category markets. 

Develop and own a comprehensive understanding of current category market dynamics, key trends, key customers positions and strategies, and competitor activity in the market. 

Support the development of the North American strategy by leveraging a comprehensive understanding of the market, to guide “where to play” and “how to win.” Partner with the Global Foundational Technology marketing lead to ensure there is an integrated approach. 

Support the businesses in connecting the breadth and depth of the Kerry business model to develop a compelling story that delivers a unique value proposition through the leveraging and layering of foundational technologies. 

Support the execution of the annual marketing plan for target categories with input from activation marketing, central marketing, commercial teams, and business development. 

Support the development of collections portfolios relevant for the EUMs in partnership with EUM leads, business development, and R&D. 

Lead or support external campaigns and value propositions that are aligned to Collections to highlight the Kerry differentiations for customers. 

Create best-in-class customer engagements for business customers and support with collateral on technologies and related capabilities with consumer- and market-driven insights for channel-led customer engagements.