Digital Marketing Manager
First Alert, the most trusted brand in fire safety is seeking a Digital Marketing Manager. The position is responsible for managing and supporting the strategy of acquiring and retaining consumers online across our distribution channels (Brand sites, Retail.com, and Amazon.com), using media strategy and tactical execution to drive growth and engagement, while supporting business goals.
Job Responsibilities
- Manage and support the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans which includes Amazon Marketing (Search for US & Canada, Display, Content, Beta testing) and Retail.com Marketing (Search, Display, Content, Beta testing).
- Manage and support strategic projects surrounding content development, catalogue improvement and campaign recap performance.
- Manage and support the strategy and day-to-day execution with digital marketing agencies.
- Collaborate with cross functional teams to strategically develop plans that align with the integrated marketing campaigns and retail promotions.
- Manage budget strategy for eMarketing tactics, ensuring the budget is strategic and optimized.
- Completes content audits on brand and retail sites to ensure content is optimized and up to date.
- Collaborate with Brand Marketing and the Creative team to develop assets to optimize online presence, driving engagement on brand pages.
- Partner with Analytics to understand sales lift and performance trends to optimize the media mix.
- Collaborate on the preparation for key customer and internal business reviews, representing the overall strategy and strategic tactics that drive efforts.
- Support and collaborate on product review seedings to drive online share of voice.
- Support national digital display activation and reporting. Analyze data and reporting to ensure campaigns are optimized.
- Supports additional marketing efforts such as social media and influencer content monitoring.
- Helps maintains Digital Asset Management tool, ensuring that it is organized, updated and reflects the brand.
You Must Have
- Bachelor’s degree required: Business, Marketing or related field.
- 4 years of digital marketing and/or Ecommerce work experience
- Experience working with Digital Marketing agencies
- Work in a Hybrid setting (3 days in office, 2 days remote)
We Value
- Ability to operate independently given direction, and bring ideas and solutions to issues raised
- Efficient, results oriented
- Strong written and verbal communication skills
- Ability to effectively work with and connect with all levels of employees across multiple functions and geographies
- Detail-oriented and operationally-focused
- Takes initiative and demonstrate problem-solving skills
- Demonstrate ability to lead multiple activities and assignments simultaneously
- Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
ABOUT US
Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.