Senior Marketing Specialist – NA Commercial Insurance Small Business & Middle Marketing

Chubb is the world’s largest publicly traded property and casualty insurer. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

Chubb is seeking to fill a Senior Marketing Specialist role within the North America Commercial Insurance Marketing Team. The Senior Marketing Specialist will develop, deploy and track marketing and communications to both internal and external audiences focusing on Middle Market and Small Business market segments. Working closely with sales and distribution, product, operations, and the corporate marketing team, will enable the candidate to understand company initiatives and translate them into marketing and communications materials and initiatives. This role will also help support tracking and analyzing the effectiveness of marketing efforts.

Help develop and execute integrated marketing programs that highlight the Chubb Commercial Insurance brand, products, services, and capabilities to key stakeholders including independent agents and brokers, customers, as well as internal Chubb employees

• Digital marketing assets including social media, email campaigns/communications, video's, town halls, webcasts for both internal and external audiences  

• Website portals for staff, agents, insureds, and the public

• Marketing collateral – PowerPoints, talking points, highlight sheets, FAQ’s

• Press Releases

• Assist in quantifying the success of marketing programs/campaigns by following and compiling measurement data – Open Rates, Google Analytics, Web Traffic, etc.

• Conduct research for competitor analysis, thought leadership, white papers

• Providing suggestions to improve processes, strategies and effectiveness of marketing programs

• Online marketing and communication material archive

• Insured or agent testimonial opportunities

• Budget and invoice process with relevant vendors/partners and internal finance teams

• Marketing requests from agents/field staff

• To align on marketing content

• Manage approval process with compliance to ensure content approved for external distribution

This position is open to a hybrid/remote work arrangement.

Ensure Chubb’s brand is accurately presented across all platforms and communications

• 5+ years relevant work experience, including digital marketing channel work and knowledge

• Bachelor's degree required – Communications or Marketing major preferred

• Insurance or Finance industry experience is a plus

• Excellent written and oral communication skills with the ability to write in a succinct and effective manner.

• Independent contributor with ability to multi-task in a fast-paced environment, as well as a strong and proactive team player

• Experience working with cross-functional teams in developing and executing segment and brand communications programs and tactics

• Results focused and effective in implementing initiatives and delivering results under deadlines

• Word, PowerPoint, and Excel proficiency