Marketing Specialist
Position: Marketing Specialist
As a Marketing Specialist, you will play a key role in:
o Determining how clients can improve the return on investment (ROI) from their website and digital marketing channels
o Developing recommendations that will improve clients’ online marketing initiatives
o Identifying new market opportunities
o Developing testing strategy, executing tests and making subsequent recommendations to marketing mix, creative execution, and media buy
o Creating analytical dashboards to help clients determine the effectiveness of their marketing channels
o Analyzing competitors
o Meeting with clients to understand needs and report on results and recommendations
o Conducting secondary research including information from industry associations, statisticians, and marketing experts
o Generating reports and presentations with findings and recommendations
You will help companies understand how valuable their website is and what can be done to increase its value. You will also help clients determine out how effective their marketing channels and communications are and identify ways to improve them. You will focus on improving various aspects of a company's website and marketing assets to create a stronger presence, increase traffic and visitor conversion and ensuring that the website provides a best-in-class user experience.
Requirements for Marketing Specialist include:
o Creative problem solver who enjoys the process of finding answers
o Experience with and passion for customer experience
o Rudimentary understanding of marketing channels and how they work
o Passion for social channels and experience developing content
o Prefer some experience with analytics (Google Analytics), Facebook advertising, rank monitoring, and database tools, including the leading SEO software tools.
o Prefer site audit experience
o Prefer coursework in statistics, economics, accounting, math, engineering, market research or another data-driven field
o Experience creating and executing search marketing campaigns
o Solid knowledge of Excel or Google Sheets
o Excellent oral and written communication skills
o Attention to detail