Social Media & Influencer Marketing Intern
Seeking a paid intern for spring and summer starting in March 2022- August 2022 or earlier, if available.
Shurtape Technologies, LLC, is a leading manufacturer and marketer of adhesive tape and consumer home and office products, offering products under recognizable brand names such as Duck®, FrogTape®, Painter’s Mate®, Shurtape®, T-Rex® and Kip®. Our purpose is to provide better, easier solutions for everyday household and workplace tasks.
SUMMARY OF POSITION
We’re looking for a hard-working, creative individual to fulfill our Social Media & Influencer Marketing Internship. This is a great opportunity for college students or recent graduates who are looking to build their skill set within the fast-growing social media and influencer marketing spaces. Although the internship is primarily focused around these digital marketing activities, you will have the opportunity to work on projects in all aspects of marketing communications, including overall strategy, digital marketing, paid social advertising, content creation, and event planning and execution.
This position will assist in developing content across digital channels, primarily focusing on influencer and social media, for all consumer/retail and industrial brands. The intern will also assist in social media community management, promoting key special events on social media, and various auditing and analytics tasks.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:
· Identifying Influencers: Search and vet influencers based on category and requirements.
· Influencer Campaign Management: Work directly with Influencer Manager to organize effective influencer marketing campaigns – determining campaign requirements, sending product & monitoring campaigns.
· Creative Coordination: Establish creative brief & work directly with designers to develop content to be used in various outlets including social media, email marketing, website and other communications outlets.
· Event Planning: Plan & execute social media promotions in support of key special events, such as the Avon Heritage Duck Tape Festival.
· Promotional Assistance: Plan & execute social media promotions, and assist with the execution of the 2022 Stuck at Prom® Scholarship Contest.
WHAT YOU WILL LEARN:
· How to identify, reach and coordinate contractional agreements with influencers
· How to define goals and target audiences for each influencer campaign
· How to organize influencer campaigns from start to finish that deliver results
· How to maintain long-term relationships with influencers
· How to track performance of influencer campaigns
· How to develop digital creative & content that engages consumers
· How to leverage social media to drive business results
· How to measure success of social media activities
· How to use digital marketing tools & platforms
· How to engage social communities & drive positive brand interactions
· How to support large-scale events
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
JOB REQUIREMENTS
- Ability to dedicate at least 10-20 hours/week during the school year with the ability to increase hours in the summer to 40 hours/week
- Experience utilizing key social media platforms (TikTok, Facebook, Instagram, Pinterest, YouTube and Twitter)
- Very strong interpersonal skills, written and verbal
- Ability to quickly scan and search for content across the web
- Strong ability to coordinate and prioritize multiple responsibilities in a fast-paced environment
- Self-motivated, poised, resourceful, enthusiastic
- Artistic and creative ability
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Ability to work in front of computer for extended periods of time
- Occasional standing, sitting, walking, and talking on the phone
- Schedule flexibility to include weekend and after hours workload
- Able to set up and take down photography sets
WORK ENVIRONMENT
This is a fast-paced work environment with consistent pressure to complete duties as outlined above which requires ability to manage multiple projects at a detailed level and provide support to many internal departments in a fast-changing environment. Many duties listed above are time-sensitive and have strict deadlines for completion.