Communications & Marketing Coordinator
The Coordinator is responsible for WPS communications, marketing, and public relations. In collaboration with senior leadership, the Coordinator develops, implements and manages internal communications to inform, engage and align leaders, staff, and community across all platforms, marketing programs that create awareness of educational services, and media relations activities to further the image of WPS. The Coordinator supports the marketing and promotional needs of the educational development, recruitment, and community relations to achieve District strategic goals. The Coordinator ensures work is in alignment with the vision, mission, values, and strategic direction of Windham Public Schools and will play an important role in Windham’s commitment to ensuring accurate positive image and diversity and inclusion awareness throughout the District and Community. This position is also responsible for fundraising activities
NOTE: The below lists are not ranked in order of importance
Essential Functions:
- Develop new and traditional internal communications tools that may include email, intranet, print, in-person meetings, virtual meetings, video, etc.
- Deliver quality content, including press releases, media statements, key messages, social media posts, marketing material, etc.
- Support district-wide initiatives on internal communication and engagement initiatives, including surveys, acquisitions, and more
- Enhancement of Diversity & Inclusion (D&I) initiatives through multimedia sources to the district staff and the community
- Identify opportunities to integrate and align district employees to the mission, vision and values of Windham Public Schools
- Research and prepare presentations, talking points, and other communications as needed for Superintendent and other leaders/administrators
- Provide editorial review on letters, proposals, and other communications developed by other departments to ensure quality and Windham Public Schools brand identity
- Develop and implement communication and marketing plans that have measurable objectives, effective tactics, realistic budgets, and defined timelines
- Identify and create scalable marketing and promotional programs and/or campaigns for employee acquisition and retention
- Support recruitment relations with even, presentation and collateral materials
- Supervise the creative design and production of communication and marketing materials for all schools and departments
- Oversee all media relations activities, serve as media contact, and coordinate interviews with Superintendent and/or other District leaders to promote a positive image of Windham Public Schools
- Manage Windham Public School’s social media assets
- Contributes content updates to ensure website and digital assets reflect current and accurate information and provides counsel to optimize and enhance digital assets
- Collaborates with colleagues across functions on the design and execution of initiatives
- Coordinates and manages community and special events functions
- Partners with agencies on strategic communication and graphic design
- Identifies public relations opportunities to build, protect and enhance Windham Public Schools’ reputation through clear, consistent, and impactful internal and external communications across all media
- Create marketing and promotional activities for proactive District fundraising/donation activities
- Organizes campaigns that will lead to donations
- Develops and manage annual budget
- Other related duties as assigned
Other Duties and Responsibilities:
- Serve as an advisor and team member for all communication, public relation, and community engagement activities
- Develop and maintain positive working relationships with leaders, administrators, staff, and community members
- Actively collaborate with departments and individuals involved in community, event, and marketing initiatives
- Collaborate with departments on the structure and/or messaging of policies to the general District work community
- Serve as point of contact for messaging community involvement programs
- Understand internal and external policies, procedures, and regulations that impact communication and public relations of Windham Public Schools and Board of Education
- Manage media content for Board of Education meetings
- Manage crisis communications and serve as an on-call public information representative
- Measure and monitor ROI of media/public relations efforts
- Establishes and maintains positive relationships with community groups and organizations
- Serves as a role model for students
- Responds to routine questions and requests in an appropriate manner
- Establishes and maintain cooperative professional relationships
- Maintain and actively update annual community events calendar; coordinates event staffing
- Attend Board of Education meetings and report on social media platforms important/relevant data points
- Maintain a level of approachability by administration and staff
Qualifications/Certificates:
- Bachelor’s Degree in Journalism, Communication, Marketing, or other related disciplines. Master’s degree preferred.
- 5-10 years experience in education, corporate or similar communication position, preferred; entry-level candidates should not be discouraged from applying
- Advanced communication skills with the ability to present, write, edit and effectively adapt messaging to differentiated audiences.
- Demonstrated experience in developing and planning effective external communication strategies
- Ability to read, write and understand English and Spanish, preferred
- Excellent written and verbal communications skills
- Such alternatives to the above qualifications as the Superintendent may find appropriate
Required Knowledge, Skills, and Abilities:
- Strong PowerPoint, design, and Excel skills. Proficiency in other programs is an advantage
- Technical knowledge and skill in multiple communication platforms, including traditional and non-traditional communications channels and social media
- Excellent project management skills
- Ability to work well under tight deadlines and manage multiple projects simultaneously
- Ability to communicate well and at all levels of the organization
- Professional, poised demeanor
- Effectively manage vendor partnerships on a needed basis to meet project deadlines and stay within project budgets
- Ability to analyze and interpret data
- Ability to maintain confidentiality
- Ability to multi-task, prioritize and work efficiently and independently, self-starter, energetic.
- Ability to demonstrate good common and sound judgment.
- Ability to perform at high levels in an ever-changing work environment.
- Ability to anticipate work needs and follow through with minimum direction.
- Flexibility to adapt to all situations and work varied hours; possibly work weekends or evenings.
- Demonstrate consistent ability to be dependable, diligent, and thorough.
- Proficient in Advanced knowledge of MS Office applications
- Ability to work with highly sensitive and confidential material and possess good business judgment and ethics
- Ability to multi-task
- Good organizational and problem-solving skills
- Proficient in math
- Excellent computer skills
- Ability to meet deadlines
- Effective, active listening skills
- Ability to work effectively with others
- Organizational and problem-solving skills
WINDHAM IS AN EQUAL OPPORTUNITY EMPLOYER
It is the policy of the Windham Public Schools to ensure equal employment opportunity to every person regardless of race, color, religion, creed, age, marital status, national origin, gender; gender identity or expression, sexual preference, or physical and mental disability; and to ensure equal educational opportunity for all students and to prohibit unlawful discrimination because of race, color, religion, creed, age, marital status, national origin, gender, sexual preference, or physical and mental disability in the school district's educational program and activities.