Email Marketing Coordinator

The Email Marketing Coordinator contributes to rue21’s results by being responsible for the tactical and day-to-day operations of the email program. The incumbent will ensure execution of daily email sends, from monitoring creative requests through the design pipeline, to coding and QA’ing emails. The role will also assist in producing analytics and insights that can be immediately actioned to continue optimization of our email program and will be responsible for all of the email team’s reporting needs.

 

The ideal candidate must be able to quickly respond to requests for information, must have a strong sense of urgency, and must be able to quickly course correct in an environment that changes rapidly. The ideal candidate will have experience in coding and QA’ing emails and will have experience implementing changes to an email program based on analytical outcomes. The incumbent will spend a significant portion of their time prepping, coding, and QA’ing emails to ensure accuracy before deployment, but will have a hands-on and active role in determining the future strategy of the program.

•Commits to supporting rue21’s vision, mission, and values of an inclusive environment and sets an example for their team or sphere of influence.

•   Manage the creative request process for the email team

•   Code and QA final emails

•   Create and distribute email reporting (daily, monthly, quarterly, yearly, etc.)

•   Respond to requests from various internal and external stakeholders for performance data

•   Manage SMS campaigns, including writing copy, set up, working with a third-party vendor and contributing ideas to support growth of the mobile database

•   Perform other ad hoc analysis and reporting as directed

•   Provide and make recommendations for new and innovative solutions for unmet needs

•   Other duties as assigned – the candidate will be cross trained in web analytics, customer analytics, marketing analytics, loyalty, and email and will be expected to contribute to the entire team as needed

•   Bachelor’s degree in Marketing, Business, Economics, Mathematics, or Statistics; other subjects will be considered but a strong aptitude for analytics must be shown

•   1+ years of experience with a strong, hands-on background in marketing, ecommerce, or analysis

•   2+ years experience email marketing and/or analytics

•Great teammate. You know how to work with and influence those around you, and you don’t hesitate to roll up your sleeves and help when others need it. 

•Engaging interpersonal and presentation skills. 

•Efficient organization, prioritization, and time management skills. 

•Strong analytical skills and the ability to draw conclusions to make recommendations. 

•   Previous experience developing emails and measuring campaign performance

•   Demonstrated ability to use HTML and Microsoft Excel 

•   Experience with analysis and test design in a retail environment

•   Experience coding software such as SQL, R, RStudio, Python; experience working with big data and associated techniques

•   Solid mathematics background; must be able to catch own mistakes

•   Advanced Microsoft Excel Skills

•   Proficient in HTML

•   CRM and email tools, especially Aptos CRM and Cheetahmail suite

•   Familiar with Photoshop and Dreamweaver

•   Very strong web and business analysis skills

•   Must be highly organized and capable of juggling multiple projects successfully

•   Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes

•   Strong ability to translate, communicate, and distill statistics and metrics into a digestible, actionable marketing framework

•Strong initiative – ideal candidate will conceive of research projects/tests and execute based on open business/analysis questions without direct instruction