Marketing & Outreach Specialist
ACCEL Schools is seeking a results-driven, Marketing and Outreach Specialist to join our team. Reporting to a Marketing Manager, the Marketing and Outreach Specialist will play and learn a critical role within the team to ensure full enrollment at schools within the ACCEL Schools network. The Marketing and Outreach Specialist will generate leads that result in new student enrollments, learn how to develop and execute strategies and tactics to achieve full enrollment, provide customer service, community outreach, learn how to guide prospective families through the enrollment process, and provide support to a Senior Marketing Team.
https://accelschools.com/careers/?gh_jid=4493988003
Lead Generation/Strategy Development and Execution:
- Supports the Marketing Managers in leading the outreach and partner relationship management efforts to ensure an ongoing pipeline of new leads
- Works with assigned schools to develop strategies to achieve enrollment goals, maintain focus on performance to goal, engage school staff to close enrollment leads, facilitates updates with school leaders and provides accurate and regular communication
- Door-knocking/Canvassing in neighborhoods to target local families and students
- Canvassing at grocery stores, parks and other public locations
- Tabling and approaching people to start conversation at public locations or community event
- Contact and meet day cares, community agencies, businesses, community center, preschools, etc to explain benefits of the schools(s) and create partnerships
- Other duties as assigned
Enrollment Process Management:
- Ensures that high level of customer service is consistently provided to prospective families, staff, internal/external partners and stakeholders
- Fully understands and utilizes the student recruitment portal to guide prospective families through the application and enrollment process
- Reviews, secures, and ensures the quality of all data collected and utilized in the enrollment process