Digital Analyst Internship/Apprenticeship
Digital Analyst
Internship/Apprenticeship
Model B is an award-winning digital marketing agency that builds the next iteration of our clients’ ideas. By bringing together the knowledge of creative thinkers, developers, digital marketers, and communications specialists, Model B provides the strategic guidance and execution our clients need to create digital masterpieces that engage with targeted audiences.
We have an immediate opening for a full-time Advertising Reporting Intern/Apprentice who will be responsible for assisting the Ad Team with day-to-day tasks ranging from data sourcing, pulling various reports, and research. You need to be interested in how to implement and optimize campaigns, and we’re going to be particularly interested in individuals with google analytical skills.
To be successful in this role, you need be incredibly detailed oriented (the success of your team will depend on the smallest details), be very comfortable with multi-tasking, and be willing to learn a wide variety of new skills. Our internship program has a solid focus on helping individuals identify their immediate strengths, their weaknesses, and their career path.
Our internship program is for pre-graduate students looking to learn and engage with the digital advertising industry. And in turn, we have a goal of helping individuals in the program understand their immediate strengths, their weaknesses, and their career path. For pre-graduates, our program offers off-campus career development credits and a daily metro and food stipend.
For post-graduates, our apprenticeship program provides real world advertising & marketing industry experience. Our program prepares apprentices to taken on difficult roles in the expanding digital marketing and advertising industry. For post graduates, the program pays an hourly fee to commensurate with applicants’ skills.
What you’ll do:
- Build and manage campaign flight launches and flight updates (creative changes, budget changes, URL changes, etc)
- Manage client ads accounts - extending access to new employees, onboarding new clients onto social or other ad platforms.
- Manage standard GTM setup for new clients.
- Implement base pixel code tracking for all platforms and basic conversion tracking.
- Provide quick turn analytic insights (i.e. be able to quickly grab insights from reports or platform)
- Setting up new clients with our custom reporting dashboards.
- Managing external reporting tools like Rocket Reach.
Who you are:
- Organized: You are extremely organized because you will be responsible for helping others get organized.
- Confident: You are a natural at conveying value, and you know how to stand your ground.
- Innovative: You are curious and excited by new ideas.
- Enthusiastic: You are energized by a fast-paced environment.
- Team player: You are comfortable working as a part of a team, but are self-motivated and committed.
- Solutions-oriented: You are able to understand and translate business concepts into fun and easy to read written messages.
What you should have:
- Experience manipulating/structuring ad platform data for reporting (previous internships acceptable)
- Beginner/Intermediate knowledge of Google Analytics.
- Great research, organizational, and learning skills
- Ability to learn to work with business management software (i.e. CRMs)
- High level comprehension of software like Microsoft Word and Excel
- Working knowledge of Pixel Tracking technologies and Google Analytics
- Experience in one or more of these ad platforms:
- Google Ads
The good stuff:
- Laid-back, fun, and super casual office environment – currently all staff are working remotely
- Fast growing young company that oozes creativity and open-mindedness
- Downtown location with easy metro access
- Onsite gym