Marketing Specialist
Marketing Specialist
CBG Biotech manufactures solvent recycling equipment at our Solon, Ohio facility. Since 1995, we’ve partnered with laboratories, universities and industrial sites to help our customers save money, become eco-friendly and increase efficiency. Our Mission is to provide sustainable solutions by providing quality products/services to meet customer needs. Please visit www.cbgbiotech.com to learn more about our company!
CBG Biotech is looking for an energetic, creative Marketing Specialist to support our company’s growth and success! Our Marketing Specialist will participate in the marketing cycle including research, data analysis, graphics. Strong communication skills and a proven track record in social media marketing are critical for success in this position.
Core Duties and Responsibilities
· Promote and adhere to CBG’s Core Stated Values during job performance and any time affiliated with CBG Biotech.
· Deliver excellent customer service at all times and through every stage of the customer journey.
· Work cooperatively with CBG’s associates to meet customer expectations and goals.
· Perform internal and external market research to determine potential markets, product demand, trends and pricing.
· Work with Marketing Team to create effective advertising campaigns to generate leads and increase brand awareness
· Facilitate website management including collateral updates, links to SEO terms and PPC strategy.
· Create persuasive, stimulating/engaging written, video and image content advertising for social media marketing channels (i.e., Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.).
· Coordinate trade show participation and applicable marketing; process leads.
· Collect, analyze and report results of marketing and advertising campaigns to Marketing Management for review and adjustment, as necessary.
· Oversee, analyze and report performance of digital marketing campaign and digital marketing provider to Marketing Management team.
· Maintain CBG’s customer/marketing database.
· Undertake such other duties as may be required and assigned within the general scope of the job
Requirements
· Current enrollment/graduation in degreed marketing curriculum
· Experience in content marketing, digital marketing, e-commerce
· Creativity and passion for your craft
· Ability to design and execute marketing campaigns and programs
· Knowledge of Google, Facebook/Instagram and other applicable digital ad platforms
· Expertise in Google Analytics
· Solid understanding of e-commerce
· Excellent communication skills
· Strong attention to detail
Job offers are contingent on background check, E-Verify and drug screen.