Media Planning Intern
Integrated Media Planning Intern.
About SPM Group
SPM Group’s mission is to create meaningful communications and experiences that help people make better healthcare decisions and improve lives. Our integrated network has served health-related advertisers for over 30 years and continues to expand to meet the growing needs of today’s leading marketers. SPM Group is committed to ensuring that diverse experiences, needs, and perspectives of people are recognized, appreciated, and incorporated in impactful ways. We are currently comprised of SPM Marketing and Communications in Chicago, Centretek in Baltimore, and a satellite office in Los Angeles.
The Opportunity
In this ever-evolving world of media, we’re always on the lookout for talented future media stars to help make a big impact on our work. In this role, you will get valuable media planning experience along with exposure to digital and broadcast investment. You will develop a strong media foundation through target and market analysis, strategy development and plan management. During this internship you will have a rotation within the digital team for hands-on experience managing paid search, social and programmatic campaigns as well as a rotation within broadcast investment for experience buying tv and radio. Experience via a previous media internship and/or coursework in media planning (including digital media) is a huge plus. Attention to detail, on-point communications, organizational skills and positive energy are strong requirements for this hands-on internship!
Roles & Responsibilities:
Proactively collaborate with media, account and creative teams to ensure campaign success
- Planning team (50% of time)
- Works directly with manager on managing integrated media plans for all assigned clients
- Maintains the client flowchart including ongoing actualizations
- Provides analysis on target and competitive research
- Evaluates partner opportunities and contributes to client facing POVs
- Responsible for contracting print, OOH and direct digital buys
- Digital team (35% of time)
- Works directly with manager on implementation and reporting of digital campaigns across multiple tactics (i.e. paid search, social and programmatic)
- Creates tags and correctly traffics creative to vendors in a timely manner
- Implement site analytic event tag URL extensions
- Monitors all live campaigns for proper serving, click through action and conversion events
- Aggregates data into dashboard platforms
- Broadcast team (15% of time)
- Works directly with manager on uploading campaign goals, creation of request for proposals, estimation of program ratings by station and daypart, building and confirming tv and radio buys
- Helps with buy reconciliation ensuring all tv and radio buys ran as scheduled, this includes managing makegoods, under delivery and posting buys
Requirements:
- Internships are open to graduating college seniors and recent grads with majors in marketing, advertising, communications, journalism, media and related fields
- This internship program will be virtual again this year, but we promise you’ll still feel like part of the team
- Questions? Check out the FAQ on our careers page
Position
Internship. Full Time. 12 week program
Location
Remote
Position Availability
Summer 2023
SPM Group is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.