SEM Marketing Specialist
We are actively hiring for SEM Marketing Specialist for our corporate office in Sherman Oaks, CA.
The Search Marketing Specialist will optimize, and execute strategic online marketing campaigns to drive business growth through new customer acquisition for our printing business. The ideal candidate will be analytical, creative, and process driven.
Essential Functions/ Responsibilities:
- Execute strategy for large search account(s) in Paid Search and Shopping marketing.
- Identify opportunities to grow and optimize your campaigns.
- Manage the overall budget across all paid channels to deliver revenue goals within budget.
- Execute the strategies for shopping campaigns and text ad campaigns.
- Remain up-to-date on SEM industry trends and best practices while anticipating future changes/trends.
- Monitor the bid management platform to adjust strategies or bids on specific keywords as needed.
- Collaborate with technology team/feed vendor to optimize the product feed management.
- Coordinate with merchandising team to align goals and identify opportunities to expand campaigns and product lines offered as well as optimize website experience.
- Monitor competitor paid search strategies and implement tactics to maximize company growth.
- Conduct ad copy and landing page A/B tests to optimize Quality Score and conversion rates.
- Track, measure, and report on marketing performance regularly.
- Performs other duties as assigned.
Knowledge/ Skills/ Abilities:
- 2-5 Years of Relevant Experience in Paid Search and Shopping advertising.
- 2 Years of Relevant Experience in an Analyst role.
- Proficient in AdWords and Bing interfaces and analytics tools such as Google Analytics.
- Proficient with A/B testing software.
- Proven analytical and critical thinking skills.
- Proficient in keyword research.
- Excellent time management, communication, and presentation skills.
- Ability to thrive in a fast-paced and a results-driven environment.
- Working Knowledge in SQL and/or Tableau preferred.
- Experience in Customer Acquisition and/or Direct Response Marketing preferred.
- Demonstrated track record of driving effective growth through paid channels in an e-Commerce setting.
- A 4-year degree in a quantitative field is preferred.
About Digital Room (www.digitalroominc.com)
Digital Room is a high-growth eCommerce company serving Small and Medium Sized Businesses (SMBs) with high quality customized marketing and branding products and services. As a trusted leader in the markets we serve, our business is based on consistently delivering a high-quality product, on time, at a fair price. The company has grown consistently by expanding our product offering and winning new customers in existing brands as well as through strategic acquisitions.
We have a strong company culture rooted in our core values: Dedication & Collaboration, Quality Driven, Data Driven Mindset, Customer Driven, Drive to Succeed, and Professionalism & Integrity.
Digital Room operates multiple brands with unique value propositions, led by the flagship UPrinting brand. Other brands include PrintRunner, Packola, Logo Sportswear, eSigns, NextDayFlyers, and PrintPlace.
The business is vertically integrated with a network of seven manufacturing locations across the US (CA, CT, KY, MI, NJ, OH, TX, UT). The broad array of products include: Traditional Marketing Collateral, Stickers & Labels, Packaging, Promotional Products, and Signs & Banners. The Los Angeles headquarters is joined by professional staff in each manufacturing location as well as in three offices in the Philippines. The company’s over 2,000 employees worldwide work closely together and around the clock to deliver the speedy and reliable service that continues to win the trust and loyalty of thousands of customers every day.
What are the perks and benefits of working at Digital Room?
- A chance to work with the best print professionals in a fast paced, collaborative, and fun environment.
- Competitive Pay
- Growth Opportunities
- Location specific comprehensive health, dental, vision coverage
- Employer Match 401(k) - limits apply
- Company sponsored Life and AD&D Insurance
- Flexible Spending Account
- Voluntary Benefits
- Paid Holidays and Paid Time Off (PTO)
- Fabulous Employee Discounts across all products
- Company-sponsored training and certifications
- Best in class print technology and safe work environment
- Fun at work events and much more
- Free snacks/fountain drink machine!