Communications and Marketing Specialist
Communications and Marketing Specialist
Technology Services - University of Illinois at Urbana-Champaign
Technology Services provides campus-wide technology solutions that support the teaching, learning, and research missions of the University of Illinois Urbana-Champaign. We partner with departmental IT staff to serve ~60,000 faculty, staff, and students. As a Communications and Marketing Specialist at Technology Services, you will work within a creative team responsible for internal and external communications and marketing efforts. You will assist with campaigns and create stories using a wide range of mediums and diverse audiences.
We need your expertise to help our team simplify the technology experience, show how the technology we support enables the University’s mission, and partner with campus communicators to collaborate on projects and share information.
Job Summary
Plan and develop communications and marketing efforts for services and resources provided by Technology Services.
Duties & Responsibilities
Storytelling and article writing
•Identify, research, and write stories highlighting how Technology Services and campus technology enable innovative research, teaching, and learning.
•Conduct interviews with faculty, staff, and students who are using university technology resources to achieve their goals.
•Create articles and guides to inform campus constituents on available technology resources, service changes or updates, and new service releases.
•Help plan and edit articles and stories written by a student communications intern.
Service-related communications and marketing
•Work across the organization to plan, create, and distribute communications regarding IT services, using a variety of channels and methods.
•Participate in regular communications and marketing planning to set priorities, campaigns, and schedules.
•Serve as a communications coordinator on projects and initiatives.
•Assist in coordinating, composing, and distributing internal communications.
•Follow content strategies that use data analytics to maximize the effectiveness of communications campaigns.
•Use university marketing and promotional resources and participate in university events to further raise awareness of Technology Services support and service offerings.
•Provide guidance and revisions to service teams to ensure support documentation is easily understood by students, faculty, or staff.
Social media content and strategy development
•Develop and schedule social media content for Technology Services’ accounts.
•Engage with university departments and external partners to share information.
•Assist with obtaining and analyzing social media metrics to generate reports for service teams.
•Update social media strategy based on current trends and metrics.
•Oversee social media content created by student communications intern.
Website management
•Work with the team to create and manage content for Technology Services websites
•Assist in updating and maintaining website documentation and permissions
•Work with web development and accessibility experts to coordinate website improvements
Additional Duties
•Represent Technology Services in various campus committees, events, and meetings
•Perform other duties as assigned
Minimum Qualifications
Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field. One year of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Preferred Qualifications
Demonstrated experience in translating technical IT concepts to non-technical customers.
Demonstrated experience writing feature-style stories.
Demonstrated experience with planning, coordinating, developing materials for marketing campaigns.
Knowledge, Skills and Abilities
- Ability to write clearly for various audiences and communications channels
- Exceptional organizational and multitasking capabilities to meet deadlines and produce accurate, detail-oriented work
- Effective teamwork skills and the ability to build and maintain strong working relationships at all levels of the organization
- Experience with collaborative software such as Microsoft Teams, Google Drive, or Box is preferred
- Familiarity with a content management system such as WordPress
- Familiarity with social media scheduling tools such as Buffer or Hootsuite
- Commitment to diversity, equity, inclusion, and accessibility efforts at Technology Services
Appointment Information
This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the closing date. Salary is commensurate with experience. Salary range starts at $49,000. Position is expected to be performed in a hybrid environment.
Immigration sponsorship is not available for this position.
Application Procedures & Deadline Information
Applications must be received by 6:00 pm (CST) on October 10, 2022. Apply for this position through https://jobs.illinois.edu.